New Ariel Matic Liquid Detergent removes tough stains, and protects colors in just 1 wash. New Ariel Matic Liquid Detergent is designed especially for automatic Washing Machines. Ariel is the no. 1 brand recommended by LG, and no. 1 brand recommended by Washing Machine manufacturers globally. The unique cap design ensures 0 percent spillage, as the liquid retires back into the bottle.